Digital Marketing Masterclass: 45-in-1 with AI Marketing

Master Digital Marketing the modern way—powered by AI Marketing.

This masterclass turns strategy into results: plan and produce content, grow on social and YouTube, rank with SEO, run profitable Google and Facebook/Instagram ads, build high-converting emails and landing pages, track everything in analytics, and ship fast with Canva, WordPress, Semrush, chatbots, livestreams, and more. By the end, you’ll have a proven, AI-driven system to grow your business, land a marketing job, or scale client results.

What you’ll achieve in the Digital Marketing + AI Marketing Masterclass?

• Define your business, brand, and audience with confidence

• Build websites and landing pages in minutes with AI

• Create content at scale: blogs, videos, podcasts, posts, ads, and emails

• Rank higher on Google with SEO and content strategies

• Run profitable Facebook, Instagram, Google, YouTube, Pinterest, and LinkedIn campaigns

• Grow a YouTube channel with optimized thumbnails, titles, and analytics

• Automate your social media, livestream like a pro, and build communities

• Convert traffic into customers with persuasive copywriting and funnels

• Use analytics and reporting tools to make smart marketing decisions

AI Marketing highlights (brand-new and expanded)
• How to use AI in your digital marketing: prompt best practices, ethical guidelines, and real workflows
• AI tools and tips to define your business, target audience, personas, and ICPs
• AI for brand identity: names, taglines, logos, color palettes, and voice
• Website creation with AI: homepage/about/contact copy, SEO meta descriptions, layout ideas, and instant site builders
• AI marketing funnel: buyer personas, lead magnets, landing page copy, social ads, and full email sequences generated with

ChatGPT
• AI content operations: topic ideation, content calendars, outlines, full articles, social posts, polls/quizzes, review mining for product improvement
• Generative AI video: script-to-video with InVideo AI, voice cloning, multi-language dubbing, captions, subtitles, and faceless video workflows
• Generative AI images for marketing: Midjourney/Leonardo/BlueWillow/Stable Diffusion/DALL·E 3, realistic images, carousels, story posts, banners, thumbnails, aspect ratios, region variations, face swaps, and safe cleanup
• AI audience research and competitive insights: Hafi pro social reports, competitor analysis, content analysis, and viral content tracking
• AI avatars and models for marketing: strategy, creation, and monetization
• Semrush AI Toolkit: SEO content briefs, social post generation, brand performance, visibility, perception analysis, questions analysis, and AI-driven insights

Core Digital Marketing + AI Marketing strategy: define, position, validate
• Purpose, positioning statements, brand personality with real case studies (Amazon, Harley-Davidson, plus multi-brand examples)
• Audience discovery, where they hang out, and quick validation surveys
• Worksheets, action items, and community access to stay accountable

Branding, design, and visual systems
• Branding basics, tools for creating graphics, and pro email setup
• Canva crash course: brand kits, titles, colors, layers, photo editing, animations, slideshows/videos, and generative AI tools in Canva
• Photoshop for marketers: 60-minute crash course, quick product mockups, graphics with Generative AI

Websites and landing pages that convert
• Websites 101, inspiration scouting, domain names, landing page design
• WordPress crash course: themes, pages, menus, posts, plugins, security, speed, analytics integration, SEO best practices
• Build and customize websites with AI: structure, copy, headlines, CTAs
• Unbounce crash course: build, publish, A/B variants, Smart Traffic, mobile optimization, popups, sticky bars, conversion goals, and integrations

Email marketing and funnels
• Easy funnels, tools, lead magnets, opt-ins, segmentation, tagging
• Full email sequence creation, subject lines that get opened, promotional email best practices, examples and case studies
• Analytics and reporting to optimize deliverability, opens, and clicks

Copywriting that sells
• AIDA framework, 9 commandments of copywriting, high-impact headlines
• Writing quality articles, SEO-friendly posts, persuasive social and email copy
• Platform similarities vs. differences, best practices, and case studies

Content marketing system
• What is content marketing, planning, and production workflows
• AI for content automation: website/blog/social generation, Descript for transcription, Grammarly for polish
• Editorial calendars, outlines, titles, hooks, optimization, and repurposing

Search engine optimization (SEO)
• Ranking factors, keywords and research tools, domain authority
• Technical basics: HTTPS, page speed, WordPress optimization, Yoast
• Backlink strategy, Google Business Profile, local SEO, and reviews
• Semrush deep dive: keyword research, content gaps, rank tracking, audits, backlinks, traffic and market analysis, EyeOn competitor monitoring, social toolkit, brand mentions, content insights, analytics, and AI content briefs

Paid advertising: Facebook/Instagram, Google, YouTube, LinkedIn, Pinterest, X
• Facebook ads from setup to analysis: Ads Manager, approvals, retargeting pixels, custom audiences, local business campaigns, creative formulas
• Instagram Ads masterclass: feed vs stories, audience optimization, creative that looks native, captions, mobile optimization, video/carousel/collection/lead ads workflows and workbook
• Google Ads: account setup, billing, account structure, keyword planner, search/display/video campaigns, assignments to build your first campaigns
• YouTube ads crash course: promote videos, understand formats and metrics
• LinkedIn Ads: sponsored content, text ads, InMail, campaign manager overview, $50 ad credits
• Pinterest Ads: setup, manager guide, creative, and analytics
• X (Twitter): profile optimization, hashtags, widgets/buttons, ads setup and promotion workflows

YouTube growth and video marketing
• Success blueprint, algorithm deep-dive, niche selection, goals and motivation
• Hooks, content calendar, evergreen vs trending, collaborations, community building
• Thumbnail design and A/B testing, competitor analysis, title optimization with and without AI
• Descriptions/tags optimization, comments, audience engagement, monetization (ads, sponsors, memberships, affiliates, products/services)
• Channel setup, branding, layout, uploads, Studio tour, analytics for growth, best time to post, topic discovery, per-video diagnostics, end screen optimization
• Shorts strategy and mobile workflows
• Equipment and production: cameras, mics, lighting, acoustics, space analysis, livestreaming setups
• AI for YouTube: video ideas, scripts, tags, descriptions, captions

Podcasting for marketers
• Show strategy, tools, recording, editing, publishing (Libsyn, Anchor), formats and case studies
• AI for podcasting: ideas, names, episode outlines/scripts, interview questions, guest research

Social media marketing, automation, and livestreaming
• Facebook ecosystem: groups, pages, Creator Studio scheduling, insights, monetization, CTAs, competitor research, and reach strategies
• Instagram strategy and growth including Lives, stories, content cadence, and analytics
• LinkedIn profiles and company pages, content strategy, media, and URLs
• Pinterest business profiles, boards, extensions, site integration, ads, and analytics
• X (Twitter) presence, handles, bios, pins, hashtags, influencer networking, widgets, and ad formats
• SocialBee automation: scheduling, reposting, calendars, and systems
• Livestreaming: strategy, planning, equipment, Facebook/YouTube/Instagram Live, OBS setup, simultaneous streaming, and content repurposing playbook

Communities, chatbots, and Quora
• Build and grow online communities, engagement frameworks, analytics, and post types that drive conversation
• ManyChat chatbots for Facebook, Instagram, SMS, WhatsApp, and websites
• Quora strategy: find the right questions, optimize answers, and drive targeted traffic

Analytics and measurement
• Google Analytics setup, dashboard navigation, audience insights, acquisition, behavior flow, click maps, site speed, and goals
• You’ll build simple reporting you can understand and present to stakeholders or clients

Neuromarketing for higher conversions
• Headlines, emotional triggers, attention direction, dopamine cues, color psychology, pricing, font psychology, social proof, and smiles that sell
• Hands-on optimization across email, ads, heatmaps, and website UX

Creative production essentials
• CapCut for marketers: templates, timelines, B-roll, filters, color correction, titles, captions, background removal, retouching, AI features, and exporting
• Photoshop crash course with practical marketing assets and generative AI
• Canva for everything: thumbnails, carousels, stories, banner art, slides, videos, and brand-consistent templates

AI insights, competitors, and reporting
• Hafi pro: connect accounts, on-demand social reports, competitor tracking, content analysis, and viral discovery
• Client pitching templates, Instagram and LinkedIn pitch examples
• Semrush reporting: brand performance, visibility, local listings and reviews, ad research, PLA/PPC tools, and social analytics

Real projects, action items, and live sessions
• Worksheets, checklists, guides, case studies, and step-by-step assignments
• Community support, multiple Live Q&A replays, and ongoing updates to keep your Digital Marketing and AI Marketing skills current

Who this Digital Marketing + AI Marketing course is for?
• Entrepreneurs, creators, freelancers, and small business owners who want a practical Digital Marketing system they can run themselves
• Marketers transitioning into AI Marketing who need real-world workflows and tools
• Career changers seeking job-ready skills in content, SEO, ads, analytics, and automation
• Anyone who wants to grow an audience, increase sales, or deliver measurable client results

What you get in our Digital Marketing Masterclass?
• Lifetime access and updates
• Personalized support via Q&A
• Udemy certificate of completion
• 30-day money-back guarantee
• Downloadable checklists, guides, and case studies

Your Digital Marketing Instructors
Phil Ebiner and Diego Davila have used Digital Marketing and AI Marketing to build six-figure online businesses, and have taught millions of students. This masterclass distills their best frameworks, toolkits, and modern AI workflows so you can learn fast, implement confidently, and see real results.

Now is the time to master Digital Marketing and AI Marketing
Start today, build your system step-by-step, and watch your traffic, leads, and revenue grow. Enroll now and let’s do this.